LinkedIn Outreach Audit

$199 one-time · 60-minute working call · Written 30-day fix plan within 48 hours · Credited in full toward any done-for-you engagement booked within 30 days

Outreach that is not working fails at exactly one of three joints: sends to accepts, accepts to replies, or replies to meetings. Each one has a different cause and a different fix, and changing the wrong one is how teams spend a quarter rewriting copy when the list was the problem. Sixty minutes is enough to find which joint is broken, if the hour is spent inside your actual numbers instead of on a discovery script.

What the hour covers

Five areas, in this order, because each one constrains the next. There is no point tuning a sequence that is being sent to the wrong list from an account that is one week from a hold.

Profile — The page every prospect lands on between accepting your request and deciding whether to reply. We read the headline, the first three lines of the About section, and what the Featured section is doing — against your offer, not against a best-practice checklist.
Sequences — Touch count, spacing, branch logic, exit conditions, and the specific patterns that make a sequence read as bulk to a human before it reads as bulk to LinkedIn. We go through the actual messages you are sending, so send them in advance.
Targeting — The filter set behind your current list, and whether the people it produces have the problem your offer solves. This is where most reply-rate problems live, and it is the one people least expect to be the answer.
Account health — Restriction history, warnings, activity ratios, and the infrastructure the account runs on — proxy, fingerprint, tooling. An account that is one bad week from a hold is a capacity problem no copy change fixes.
KPI dashboard — What you measure today, what is missing, and which numbers deserve a weekly reaction versus a monthly one. Most teams track sends and meetings and nothing in between, which is exactly the span where the problem hides.

If the profile turns out to be the constraint, the productized fix is profile optimization at $299. If the list is, it is ICP list building at $499. Neither is included in the audit fee, and neither gets recommended by default — the plan says what it says.

What you receive

The call itself — 60 minutes, recorded if you want the recording.
A written diagnosis within 48 hours — the top three issues, the order to fix them in, what specifically to change, and the metric that will tell you the change worked.
A 30-day implementation roadmap — what to do in each week, in sequence, so it can be handed to whoever is doing the work.
Tool and vendor recommendations where relevant — including alternatives to our own services where those genuinely fit better.
One follow-up email after 30 days — to check what moved and answer what came up while implementing.

Why the fee exists, and how it comes back

A free audit is a sales call. Everyone on both sides of it knows that, which is why the hour gets spent on qualification rather than diagnosis and why the resulting "plan" is a proposal. The $199 changes what the hour is for. You arrive having already decided the diagnosis is worth acting on; we spend the time in your sequences and your dashboard rather than establishing whether you are a fit.

And the fee is not a toll on the relationship: the full $199 is credited toward any done-for-you engagement booked within 30 days. If the plan convinces you to hand the motion over, the audit was free. If it convinces you to run it yourself, you paid $199 for a documented plan and kept it. Both outcomes are fine.

Where the account fits in the diagnosis

Account health is one of the five areas for a reason: a profile carrying restriction history cannot be sent at volume, no matter how good the copy is, and teams routinely misread a capacity ceiling as a conversion problem. If the audit finds that the account is the constraint, the options are to rebuild it or to move the sending onto a verified rented account and keep your own profile clean. If you want a rough read before the call, score your current setup — that one is free.

Frequently asked questions

What does the $199 outreach audit include?

A 60-minute working call across five areas — profile, sequences, targeting, account health and your KPI dashboard — followed within 48 hours by a written diagnosis: the top three issues, why they are in that order, what to change, and the metric that will tell you it worked. You keep the plan whether or not you ever hire us.

Can the $199 be credited toward a larger engagement?

Yes. The full $199 is credited toward any done-for-you engagement booked within 30 days of the audit. So it costs nothing if you go on to work with us, and it is a fair price for a documented diagnosis if you do not.

Why is the audit paid rather than free?

Because a free audit is a sales call with a different name on it, and both sides know it. Charging for it changes what the hour is for: we spend it inside your sequences and your numbers instead of qualifying you, and you arrive having already decided the diagnosis is worth acting on. The output is an artifact you own, not a proposal.

How is this different from a discovery call?

On a discovery call you are assessing us. In the audit we are assessing your motion, and the deliverable is a plan you can hand to whoever implements it — including your own team. Plenty of people take the plan and run it themselves, which is the explicit and expected outcome, not a failure mode.

Who should not book the audit?

Anyone who has not sent a first campaign yet. There is nothing to diagnose without live numbers, and an hour spent speculating about a motion that does not exist is worth neither the $199 nor the time. Start by running something small, then come back with data.

What do I need to prepare?

Read access to the numbers — sent, accepted, replied, booked, for the last 30 to 90 days — plus the actual message copy you are sending and the filter set behind your list. If you have no numbers at all, that is itself the finding, and we will spend the hour building the measurement instead.

Book the 60-minute audit

$199 one-time. Written 30-day plan within 48 hours. Credited in full against any done-for-you engagement booked within 30 days.

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