LinkedIn Profile Optimization
$299 one-time · 5 business days · Headline, About, Featured, Services and Advice Sessions · One revision round · No account access required
Your profile is the only page in your funnel that a prospect visits after they have already decided you might be worth their time — and before they decide whether to reply. Everything upstream of it is you talking. The profile is them checking. That is a different job from the one most profiles are written for, which is why a career summary written for recruiters converts nothing when it is doing sales work.
What gets rewritten, and what each part has to do
- Headline — the outcome you produce and who you produce it for, in the words a buyer would use. It is the one line that travels with you into every search result, every comment and every connection request.
- The first three lines of About — the only part visible before "see more" on mobile. Rewritten as a hook, not as a biography, because the rest of the section is never read if these three fail.
- The body of About — positioning, proof, and a defined next step. Structured so it survives being skimmed and rewards being read.
- Featured — a curated set that answers the specific doubt a prospect in your category arrives with. Where an asset is missing, you get a brief for it rather than a gap.
- Services and Advice Sessions — configured as a conversion surface with a real next action, instead of the vague service list most profiles leave on default.
- Banner brief — a written brief for a banner that states the offer in about six words, ready to hand to a designer.
- Positioning statement — one sentence covering who you serve, what outcome you produce and how. It is the input to everything above, and it is worth the $299 on its own, because it keeps working in your deck, your email signature and your first-call opener.
Process and timeline
| Day | Step |
|---|---|
| Day 0 | Intake questionnaire, about 25 minutes: who you sell to, what you sell, the proof behind it, and why a buyer should believe you rather than the next profile. |
| Day 1–3 | Draft one: positioning statement, headline, About, the Featured plan and the Services configuration, written together so they argue the same thing. |
| Day 4 | Your review, and one round of revisions against it. |
| Day 5 | Final hand-over with implementation notes. You publish it on your own profile — we never need your login. |
$299 one-time, per profile. It is on the price list with everything else.
Before and after, on the four lines that matter
Illustrative rewrites, not client work — we do not publish clients' profiles. They are here because “we optimise your headline” means nothing until you see what changes.
Headline · before
Senior Consultant | Ex-Deloitte | MBA | Speaker | Coffee lover ☕
After
I help Series A SaaS teams cut onboarding time from 6 weeks to 10 days — without adding headcount
The first version lists credentials the buyer did not ask about. The second states an outcome, a segment and a constraint, so a reader knows in one line whether it is them.
First line of About · before
With over 12 years of experience across multiple industries, I am a passionate professional dedicated to driving results…
After
Most onboarding programmes fail for the same reason: they teach the product before the customer has a reason to care. Here is what we do instead.
On mobile only three lines show before “see more”. The first version spends all three on the writer. The second spends them on the reader's problem, which is the only thing that earns the click.
Featured · before
A company blog post, a conference photo, a PDF from 2021.
After
One artefact per objection: a 90-second demo for “what does it look like”, a one-page result for “does it work”, a booking link for “what now”.
Featured is the only section where you choose exactly what a hesitating buyer sees next. Most profiles fill it with whatever was published most recently.
Services section · before
Left on LinkedIn's defaults, or switched off entirely.
After
Three named services in the buyer's words, each with a defined starting point, and Advice Sessions open as the low-commitment first step.
It is a conversion surface LinkedIn gives you for free, and it is the single most commonly ignored part of a profile.
How to choose a LinkedIn profile optimization service
Including the cases where the answer is not us. This market runs from $50 gig-site rewrites to $3,000 personal-brand retainers, and most of the difference is not quality — it is what is actually being sold.
- Ask what they need from you, and how long it takes. Anyone who can write positioning without a proper intake is writing generic copy. A real rewrite needs twenty to thirty minutes of your answers about who you sell to and what proof you hold. If the intake is a three-field form, you are buying a template.
- Ask whether they want your login. They should not need it. Copy plus implementation notes is the entire deliverable, and handing account credentials to a vendor who does not need them is a risk with no upside.
- Ask what happens to claims you cannot evidence. The honest answer is “we cut them”. A profile is the one asset in your funnel a prospect can fact-check in four clicks, and invented experience is a liability rather than a weak result.
- Check whether the price is published. Ours is $299, one-time, on the price list with everything else we sell. A provider who will not publish a number before a discovery call is pricing you, not the work.
- Be clear about what a rewrite cannot do. It raises the conversion of traffic you already have. It does not create traffic. If nobody is landing on the profile, the constraint is the list, the sending capacity or the sequence — and a rewrite will change nothing you can measure.
When a different service is the right one
- You do not know which part of the motion is broken — start with the $199 outreach audit. It examines the profile as one of five areas and the fee is credited against any done-for-you engagement booked within thirty days.
- Nobody is seeing the profile at all — the constraint is upstream. Sending capacity comes from verified rented accounts, and the list from ICP list building.
- You want the whole motion run for you — done-for-you outreach includes the profile work rather than charging for it separately.
- You want an ongoing personal-brand programme — content strategy, ghostwriting, a posting cadence. That is a retainer and we do not sell one. A $299 one-time rewrite is the wrong shape for it and we would rather say so here.
What we will not do
We will not invent experience, write case studies for clients you did not have, or draft recommendations from people who did not say those things. Your profile is your reputation, and it is also the one asset in your funnel that a prospect can check against reality in about four clicks. The rewrite makes what is true land harder. If the true version is thin, we will tell you that on the intake call and say what would have to change offline before copy can help.
Where the profile sits in the rest of the motion
A profile rewrite raises the conversion of traffic you are already generating. It does not generate the traffic. If nobody is landing on the profile at all, the constraint is upstream — the list, the sending capacity, or the sequence — and $299 spent here will change nothing you can measure.
The order that usually makes sense: fix the profile before you scale sending, so the volume lands on something that converts. Then rent verified accounts to carry the volume without putting your own profile at risk, or hand the whole motion over as a done-for-you programme. If you are not sure which of the three is your actual constraint, the $199 outreach audit exists to answer exactly that, and it looks at the profile as one of its five areas.
Advice Sessions and the fuller Services configuration need a LinkedIn Premium Business plan on the profile. That is provisioned separately at $30/month — see the add-ons on the price list. The rewrite works without it; two of the surfaces just stay switched off.
Frequently asked questions
What does the $299 profile optimization include?
A rewritten headline aligned to your offer, a hook-first About section, a curated Featured section, Services and Advice Sessions configured, a banner brief, and a written positioning statement you can reuse across every other sales asset you own. Turnaround is 5 business days from intake, including one round of revisions.
How long does it take?
Five business days: intake on day zero, first draft by day three, your review and one revision round on day four, hand-over on day five. The only thing that stretches it is a slow intake — we cannot write positioning without your answers.
Do you need access to my LinkedIn account?
No. Everything is delivered as copy plus implementation notes and you paste it in yourself. A profile rewrite is one of the few LinkedIn jobs that never requires a login, and handing credentials to a vendor who does not need them is an unnecessary risk.
Who is this built for?
People whose profile is a sales surface: founders running founder-led sales, consultants and advisors selling expertise, agency owners selling under their own name, professional-services partners, and B2B sellers whose prospects check the profile before replying. It is not useful for someone who is not selling anything from their profile.
Will it help me rank higher in LinkedIn search?
Headline and About copy are part of how LinkedIn matches a profile to a search for your category, so writing them in the words your buyers actually use helps. We would not sell the rewrite on that basis, though: the bigger and more measurable change is what happens after someone arrives, which is the part you control completely.
Do I need to supply my own assets for the Featured section?
No. We work with what exists, and where something is missing we write the brief for it — a case-study outline, a lead-magnet outline, post drafts — so you or your team can produce it. Producing the assets themselves is a separate engagement, not part of the $299.
How is this different from a generic LinkedIn profile writer?
Most profile writers optimise for a recruiter reading a career story, or for engagement on posts. Both are legitimate goals and neither is this one. We write for a cold prospect who has just received a connection request and is deciding, on the profile, whether to reply — a different reader, a different question in their head, a different piece of copy.
Related: Outreach audit $199 · Done-for-you outreach $2,495/mo · Rent verified accounts · Full price list · LinkedIn ID verification explained
Hand over the rewrite
$299 one-time, five business days, one revision round included. We never need your login — you publish the final copy yourself.
See the full price list →